What is design control?
- Content Type:
- Glossary
Design Control Definition
Use of the experimental design to control extraneous causal factors.
Design control in marketing research is the process of planning, executing and managing the elements of a research project to control extraneous causal factors. The process defines research objectives, selects appropriate methodologies and assures data accuracy and reliability. The end result is a well-structured and controlled study that leads to valuable insights. Effective design control reduces biases and errors and improves the credibility of research studies. This rigorous process increases the overall value and impact of research.
Who relies on design control?
Marketing teams, product managers and market researchers turn to design control to make certain their research process is organized, consistent and capable of delivering accurate data.
Why should I care about design control?
Design control ensures the quality and validity of research findings. Properly designed and controlled research provides accurate and actionable insights that can be used for developing informed marketing strategies, making better decisions and improving outcomes.