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Dichotomous Questions Definition

Questions that ask the respondents to choose between two answers.

Dichotomous questions offer two distinct and mutually exclusive response options to respondents. These questions are intended to gather yes/no or true/false answers and are useful for surveys and questionnaires. Responses provide straightforward data collection and analysis. What’s more, they simplify a respondent’s task in research. Dichotomous questions are relied upon to collect basic demographic or preference information that can be easily quantified and analyzed. This easy-to-obtain data can identify trends, patterns and correlations.

Who relies on dichotomous questions?

Marketing professionals, researchers and analysts use dichotomous questions as a quick and easy way to collect quantifiable data, which helps professionals to segment audiences, understand customer preferences and make informed decisions.

Why should I care about dichotomous questions?

Dichotomous questions are valuable for collecting concise data in a quick and efficient way. This easy-to-get data provides insights into customer behavior, opinions and demographics.