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Digitizing Definition

The process of assigning latitude and longitude coordinates for each twist and turn of a market area that is to be studied.

Digitizing converts traditional research data from surveys, focus groups and paper-based responses into digital formats. This process involves using technology to capture, store and analyze data in an electronic format and become digital tools like online surveys, social media analytics, web scraping and data mining. In many ways, digitizing has revolutionized the marketing research field due to how insights are collected and used. For instance, digitizing streamlines the data collection and analysis processes and has increased the availability of data and insights for marketing professionals.

Who relies on digitizing?

Marketing professionals and researchers, businesses, advertisers and consultants rely on digitizing for greater and easier access to insights, as well as faster and more accurate data collection and analysis methods.

Why should I care about digitizing?

Digitizing market research data and insights has provided greater and quicker access to real-time data about consumer behavior. Traditional methods can be time-consuming and less accurate, possibly leading to missed opportunities and outdated strategies. The process has enhanced data accuracy while reducing manual effort. It has created a competitive edge to marketing professionals by enabling them to remain agile in a fast-paced market landscape.