What is a directory database?
- Content Type:
- Glossary
Directory Database Definition
Data available through directories or indexes of directory-type data.
A directory database is a structured, indexed and organized collection of information about businesses, organizations and individuals within a specific industry or market. In the case of marketing research, a directory can include such details as company names, addresses, contact information and industry categories. In some cases, additional data like company size, revenue and key personnel appear. In other words, a directory database provides a comprehensive view of the market that permits businesses to identify gaps, locate competitors and explore new opportunities. This resource is valued as a foundational resource for strategic decision making by researchers who study market trends, target audiences and competitive landscapes.
Who relies on a directory database?
Marketing professionals, sales teams, business development managers and market analysts rely on information in a directory database to locate industry leaders and determine ways to reach target audiences.
Why should I care about a directory database?
Directory databases offer insights into market trends and competitor landscapes, streamline lead generation and enhance development of marketing campaigns directed to specific audience segments.