What is a Discrete Variable?
- Content Type:
- Glossary
Discrete Variable Definition
A quantitative variable that can assume a finite or at most a countable number of values such as the number of children in a family.
A discrete variable is a quantitative variable that takes on a distinct, countable value. Often, this value is counted or categorized and cannot be subdivided further. Examples are the number of products purchased by a customer, the count of website visits are discrete variables and the number of children within a family. Discrete variables have values that are counted. In marketing research, discrete variables allow marketing professionals to quantify customer behavior and preferences like purchase frequency, product preferences or social media engagement counts. Marketing professionals can uncover actionable insights to enhance strategies.
Who relies on discrete variables?
Marketing researchers, analysts and professionals use discrete values for insights into customer behavior, preferences and trends, all of which can lead to informed decision making for marketing strategies.
Why should I care about discrete variables?
Discrete variables help marketing professionals and businesses to analyze customer actions and patterns more effectively. These insights can lead to improved marketing campaigns, optimized pricing strategies and enhanced customer experiences.