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Discriminant Score Definition

The basis for predicting to which group a particular object or individual belongs.

A discriminant score is a statistical measure used to determine the ability of a set of variables to discriminate among two or more predefined groups. In marketing research, the score often appears in the context of customer segmentation. The basis for predicting to which group a particular object or individual belongs, the discriminant score is commonly employed in techniques like discriminant analysis. The score determines the impact of selected variables in distinguishing among different segments. The score is pivotal because it ensures that a company’s  marketing efforts are focused on the right audience by identifying key variables that set different customer groups apart.

Who relies on a discriminant score?

Marketing professionals, businesses and researchers use discriminant scores in marketing research to segment customers, identify target audiences and make fact-based marketing decisions. A key feature of the discriminant score is the ability to assess the variables that contribute most to the discrimination between groups.

Why should I care about a discriminant score?

A discriminant score enhances the ability of marketing professionals to make fact-based decisions. For instance,  a higher discriminant score means a stronger ability to differentiate between customer segments, which leads to better-targeted marketing efforts. What’s more, insights from the score leads to more effective resource allocation and enhances marketing campaigns.