What is Disk-By-Mail (DBM)?
- Content Type:
- Glossary
Disk-By-Mail (DBM) Definition
Self-administered surveying using a computer-based questionnaire which is mailed to participants.
Disk-By-Mail, or DBM, is self-administered surveying using a computer-based questionnaire, usually physical disks that contain promotional or informational material, that are mailed to targeted recipients. The disks can contain videos, presentations, software demonstration or other digital assets. The goal is to deliver branded content to potential customers through a tangible medium. This marketing research method is attractive because it can provide an immersive and interactive experience. What’s more, because this method is sent only to a select audience, DBM campaigns can deliver a more targeted message to specific customer segments.
Who relies on DBM?
Businesses and organizations turn to DBM to provide in-depth product information, demonstrations or promotional materials to particular customer segments. It can be especially effective when visual or interactive content plays a vital role in influencing purchasing decisions.
Why should I care about DBM?
DBM users can deliver multimedia messages that are intended to make a lasting impression to their target markets. DBM is a unique and tangible way to engage potential customers in an increasingly digital world. This marketing method, which can be easily shared by customers to create more word-of-mouth exposure, can lead to higher engagement and conversion rates.