What is a distribution?
- Content Type:
- Glossary
Distribution Definition
An arrangement (range) of values of a variable showing their observed or theoretical frequency of occurrence.
Distribution has two relevant definitions for marketing research. The first refers to the process of getting a product or service from the manufacturer or producer to the consumer. The process involves delivery through various channels, intermediaries and methods, from which products are made available to customers in the most efficient and effective way. Researching methods of distribution can identify the most effective distribution channels, thus minimizing inefficiencies, reducing costs and enhancing the overall customer experience. The second definition is the arrangement, or range, of values of a variable showing their observed or theoretical frequency of occurrence.
Who relies on distribution?
Manufacturers, retailers, wholesalers and marketing professionals seek efficient and effective distribution channels to reach their target audience. Retailers and wholesalers look to distribution research to optimize inventory delivery management.
Why should I care about distribution?
Distribution research is key to businesses and marketing researchers because efficient distribution ensures products are in the right place at the right time. Smoothly operating distribution networks led to greater customer satisfaction and potentially increased sales.