Content Type:

Glossary

Do-It-Yourself (DIY) Marketing Research Definition

Do-it-yourself (or DIY) is a term used to describe creating, modifying or conducting a survey or focus group without the aid of experts or professionals.

Do-It-Yourself, or DIY, marketing research means conducting marketing research activities –  for instance, creating, modifying or conducting a survey or focus group – without assistance from external research agencies or professionals. This independent method uses available tools, resources and techniques to complete all aspects of the marketing process, from planning the study to gathering and analyzing data. The hands-on DIY process provides marketing professionals with a deeper understanding of the marketplace and a greater sense of ownership of their research process. This method does have its pitfalls, as self-conducted research might lack the rigor of professional studies.

Who relies on DIY marketing research?

Smaller businesses, startups, entrepreneurs and individuals with limited budgets turn to DIY research methods because they tend to save money while providing insights into their target market, competition and their industry in general.

Who relies on DIY marketing research?

DIY marketing research places marketing professionals and businesses in the driver’s seat for their research process. The method allows them to collect those insights needed for decision making without making significant financial investments.