Content Type:

Glossary

Double Blind Experiment Definition

A study where both the researcher administering the experiment and the participants are unaware of the complete identity of the products being tested.

A double blind experiment is a study in which neither the researcher administering the experiment nor the study participant is aware of critical information, many times the complete identity of the products being tested. Other points that may not be revealed are which participants belong to the control group and which are exposed to the variables. The goal of this method is to minimize bias and ensure the validity and accuracy of findings. So, by withholding details of the study, the potential for conscious or unconscious biases that could skew the results is reduced.

Who relies on a double blind experiment?

Marketing researchers and academics conduct double blind experiments to collect insights on consumer behavior and preferences. Companies seeking accurate findings about the impact of their marketing strategies, as well as product lines and services, use this technique for the basis of decision making.

Why should I care about double blind experiments?

Double blind experiments tend to collect reliable data that’s not influenced by biases. This method enhances the credibility of insights gained and helps marketing professionals and companies make informed decisions.