Research Topics:

Customer Satisfaction Studies | CX/UX-Customer/User Experience | E-mail Surveys

Industry/Market Focus:

Retailing

Content Type:

Glossary

E-Mail Surveys Definition

Surveys delivered via e-mail.

E-mail surveys are online questionnaires or surveys delivered to potential responses through e-mail. The surveys are designed to gather insights and data related to marketing research. This study method allows researchers to collect feedback, opinions and preferences from respondents in an efficient manner. Among the advantages offered by e-mail surveys are cost efficiency, quick data collection, flexibility in reaching a diverse audience and easy analysis of results. Survey design, targeting and privacy concerns must be addressed in order to ensure meaningful outcomes from the electronic surveys.

Who relies on e-mail surveys?

Businesses, marketing agencies and researchers distribute e-mail surveys to collect information from consumers and specific target audiences. Questionnaires delivered online tend to offer a cost-effective and efficient method to reach potential participants.

Why should I care about e-mail surveys?

E-mail surveys provide a direct pathway to information about customer preferences and opinions about products and services. Insights from the survey to improve marketing campaigns, improve customer satisfaction and enhance products and services.