Research Topics:

Employee Opinion Studies

Content Type:

Glossary

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Employee Opinion Studies Definition

A type of study that collects views of employees on matters related their employment.

Employee opinion studies collect and analyze the opinions, perceptions and other thoughts of employees about their work within an organization. The studies strive to provide insights about employee attitudes, satisfaction levels of their work and information about company products, services and overall marketing strategies. What’s more, they tap into the collective wisdom of an organization’s workforce. Findings are paired with external market research to create a global picture of an organization’s status. Employee studies can discover potential issues and identify opportunities overlooked through customer-focused, or external, research alone.

Who relies on employee opinion studies?

Marketing and business professionals, product development teams and upper management turn to employee opinion studies to position their strategies with employee insights. What’s more, human resources departments use these insights to improve employee engagement and satisfaction.

Why should I care about employee opinion studies?

Employee opinion studies directly impact organizational performance because they provide insights of people on the front lines. Employees are often the closest to day-to-day operations and customer interactions, so their opinions and knowledge can improve product development, marketing strategies and customer experiences. All of those can enhance growth within an organization.