Research Topics:

Consumer Research

Industry/Market Focus:

Generation Baby Boomers

Content Type:

Glossary

Empty Nesters Definition

The phrase coined to describe a market segment consisting of households where the children have left home and the parents are still working.

Empty nesters refers to people whose children have grown up and moved out of their homes. So, this leaves the parents with an empty nest. In marketing research, this phrase describes a market segment consisting of households where children have left and parents are still working. Members of this consumer group have altered their lifestyles to reflect the changes in their households, and consumption patterns have changed as a result. Empty nesters represent a significant market with distinct needs and purchasing power. By understanding preferences, spending habits and interests of this demographic, marketing and business professionals develop more relevant and appealing campaigns for this market.

Who relies on empty nesters?

Professionals in fields like real estate, travel, leisure and consumer goods seek insights about empty nesters to better target their marketing strategies toward this demographic. An understanding of the preferences and behaviors of empty nesters leads to more effective products, services and marketing campaigns.

Why could I care about empty nesters?

Empty nesters represent a key target market with distinct needs and purchasing power. By recognizing their preferences, spending habits and interests, marketing and business professionals can develop more relevant and appealing marketing campaigns to reach and engage this demographic.