Research Topics:

The Business of Research

Content Type:

Glossary

European Chemical Marketing and Strategy Association (ECMSA) Definition

ECMSA is a Belgium-based association of planners, marketers, researchers and business intelligence professionals in the chemicals and allied industries.

The European Chemical Marketing and Strategy Association, or ECMSA, promotes marketing research within the chemical and allied industries in Europe. The Belgium-based association consists of planners, marketers, researchers and business intelligence professionals. This group is charged with gathering, analyzing and disseminating insights, trends and data within the chemical and allied sections. Insights are related to marketing strategies, consumer behavior, market dynamics and competitive landscapes. In addition to that work, ECMSA provides a platform for professionals to exchange knowledge and best practices. The association's focus on the European market ensures that insights are geared to regional dynamics and challenges. Engaging with ECMSA can provide marketing professionals with a competitive edge within the chemical and allied sectors.

Who relies on the European Chemical Marketing and Strategy Association (ECMSA)?

Marketing managers, business strategists, market analysts and researchers in the European chemical industry use ECMSA’s resources for accessing up-to-date and relevant information about market trends, consumer preferences, competitive intelligence and marketing strategies. Academic institutions, policy makers and regulatory bodies turn to ECMSA insights to make informed decisions.

Why should I care about the European Chemical Marketing and Strategy Association (ECMSA)?

ECMSA fosters the community of marketing and decision-making professionals seeking to promote marketing research within Europe’s chemical and allied industries. It directs knowledge sharing, collaboration and the exchange of ideas.