Research Topics:

The Business of Research

Content Type:

Glossary

European Federation of Associations of Market Research Organizations (EFAMRO) Definition

EFAMRO is an international federation of market research agency associations within the European Union.

The European Federation of Associations of Market Research Organizations, or EFAMRO, is an international federation of marketing research agency associations within the European Union. This collective body promotes best practices, ethical standards and collaboration among professionals in market research. It establishes ethical standards, advocates for favorable policies and serves as a unified voice for the industry. In other words. EFAMRO is a platform for networking, knowledge exchange and advocating for the market research industry in Europe.

Who relies on the European Federation of Associations of Market Research Organizations (EFAMRO)?

European marketing professionals, agencies and organizations connect with EFAMRO for industry insights, networking guidance on ethical standards. Professionals look to the federation as a unified voice in advocating for positive research policies and regulations.

Why should I care about the European Federation of Associations of Market Research Organizations (EFAMRO)?

To European marketing professionals, EFAMRO offers resources for industry trends, ethical guidelines and networking as it collectively addresses the status and future of the marketing research. Marketing professionals can be informed, connected and make a difference in the European market research sector by being associated with EFAMRO.