Research Topics:

The Business of Research

Content Type:

Glossary

European Pharmaceutical Marketing Research Organization (EphMRA) Definition

A U.K.-based association which brings together European, research-based pharmaceutical companies operating on a global perspective. EphMRA is the dedicated forum for strategic business intelligence and marketing research professionals.

The European Pharmaceutical Marketing Research Organization, or EphMRA, is a United Kingdom-based association that brings together European research-based pharmaceutical companies that operate on a global scale. EphMRA advances the practice of pharmaceutical marketing research, as well as serves as a platform for collaboration, education and networking. It establishes standards, guidelines and best practices to promote integrity and quality of marketing research conducted within the pharmaceutical industry. EphMRA maintains the Anatomical Classification of Pharmaceutical Products.

Who relies on the European Pharmaceutical Marketing Research Organization (EphMRA)?

Professionals and organizations in pharmaceutical marketing research in Europe – pharmaceutical companies, biotech firms, market research agencies, health care consultants and others in the pharmaceutical industry – connect with EphMRA for marketing resources, training and opportunities to share insights on research, regulations and the industry in general.

Why should I care about the European Pharmaceutical Marketing Research Organization (EphMRA)?

EphMRA offers access to industry expertise in pharmaceutical marketing research, best practices and guidelines. Among the organization’s goals is to ensure that research is conducted ethically and with high standards. The federation provides opportunities for professional development – conferences, workshops and publications, for example – that are intended to keep professionals  updated on industry trends.