Research Topics:

Data Analysis

Content Type:

Glossary

Fixed Field Definition

A way of laying out or formatting list information in a computer file that puts every piece of data in a specific position relative to every other piece of data. If a piece of data is missing from an individual record, that space is not filled. Any piece of data exceeding its assigned space limitation must be abbreviated or contracted.

Fixed field in marketing research is a method of formatting list information or other details that remains constant throughout a study. It is entered into a computer file that puts every piece of data in a specific position relative to every other piece of data. It's often used to classify data based on predefined criteria. The practice ensures consistency and standardization in data collection and analysis. For example, fixed fields could include demographic information like age, gender and location. If a piece of data is missing from an individual record, that space is not filled. Any piece of data exceeding its assigned space limitation must be abbreviated or contracted. The use of fixed fields helps maintain data quality and integrity in research. The fields organize and analyze data effectively, which leads to accurate insights. Without fixed fields, data collection could be inconsistent, which could lead to inaccurate or misleading conclusions.

Who relies on fixed fields?

Marketing researchers and analysts use fixed fields to collect consistent and comparable data from respondents. This practice allows for accurate and meaningful analysis, insights and conclusions. What’s more, fixed fields can aid in informed decision making and the creation of effective marketing strategies.

Why should I care about fixed fields?

The use of fixed fields in marketing research ensures data consistency and the ability to compare data across various studies and time periods. What’s more, fixed fields allow for benchmarking against industry standards and competitor data, which is a factor in helping organizations stay competitive and adaptive in a dynamic market landscape. Relying on fixed fields can improve the credibility and utility of outcomes.