Research Topics:

Focus Group-Teleconference

Content Type:

Glossary

Focus Group Teleconference Definition

A small cross-section of people who are in different locations brought together by telephone to provide feedback on marketing ideas and products.

A focus group teleconference is a qualitative research method that brings a small cross-section of research participants in various locations. They are connected by telephone or other technology to provide feedback on marketing ideas, products and other topics. Participants share common characteristics relevant to the research topic. During these meetings, group members engage in a structured discussion. The goal is to gather insights, opinions and perceptions about a product, service or concept. There are a number of benefits of conducting these online discussions. For starters, they are conducted in a convenient virtual format that breaks down geographical barriers. What’s more, dynamic interactions that expose nuances that surveys or data analysis might miss can be witnessed. In addition, they are a platform to explore emotional responses and gather qualitative data, thus adding a human dimension to marketing insights.

Who relies on focus group teleconferences?

Focus group teleconferences are used by marketing professionals, product developers and researchers to understand consumer preferences, attitudes and behaviors. Results of these online meetings help marketing professionals to refine marketing strategies, redesign products and identify potential areas of improvement.

Why should I care about focus group teleconferences?

Focus group teleconferences provide marketing professionals and companies with direct access to consumer insights, which can guide decision-making processes and can enhance marketing campaigns, product design and, ultimately, customer satisfaction.