Research Topics:

Forms Processing/Scanning

Content Type:

Glossary

Forms Processing Definition

A service in which information originally in hard copy (print) format is converted to a digital file.

Forms processing is a service in which information originally in hard copy, or print, format is converted to a digital file. This automated method extracts and analyzes data from various types of forms and data collection instruments like surveys, questionnaires and feedback forms. The converted information can be manipulated and analyzed in its digital form, thus aiding researchers in deriving insights and making informed marketing decisions. Processing efforts can minimize manual errors that can occur during data entry. It also accelerates data analysis and allows for seamless integration of data into analytical tools.

Who relies on forms processing?

Marketing researchers, analysts and organizations conducting market studies employ forms processing because the method simplifies data extraction and eliminates the need for manual data entry. Businesses, market research firms and institutions use forms processing to process large amounts of data.

Why should I care about forms processing?

Forms processing improves efficiency and accuracy of the data collection process, which allows businesses and marketing professionals to focus on interpreting insights rather than enter data. Accurate and timely data extraction can lead to more informed marketing strategies, optimized product offerings and better response to customer needs.