Research Topics:

Secondary/Desktop Research

Content Type:

Glossary

Full-Text Database Definition

Index containing the full text of source documents, such as articles.

A full-text database in marketing research refers to a comprehensive collection of the full text of documents, articles, reports and other textual content related to the field of marketing. Because the databases store complete texts of various sources, researchers can access a wide range of information, insights and data in a centralized location. Full-text databases often include academic journals, industry publications, market reports and news articles, among other items. Researchers can search and analyze these texts to gather information for marketing studies. The databases facilitate deeper analysis, informed decision making and the creation of well-rounded marketing strategies.The convenience of having numerous texts consolidated in a single location streamlines the research process.

Who relies on full-text databases?

Marketing professionals, researchers, analysts, students and academics use full-text databases to locate and study in-depth and up-to-date information for their marketing-related investigations. In addition, marketing managers seeking to understand industry trends, academics in the midst of research, analysts studying consumer behavior and students working on assignments or projects related to marketing rely on the contents of databases.

Why should I care about full-text databases?

Full-text databases provide information, insights and resources that improve the quality of research. They provide access to diverse perspectives, updates on industry developments and availability to credible sources. Because they can access a broad range of materials in one place, marketing professionals and companies can save time during the research progress.