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Geographics Definition

Any method of subdividing a list based on geographic or political subdivisions

In marketing research, geographics means any method used to subdivide a list based on geographic or political subdivisions. In this technique, geographic locations and their distinct characteristics – culture, climate, infrastructure and economic conditions, for instance – are analyzed in relation to how they influence purchasing decisions and market trends. This study helps businesses and marketing professionals understand the spatial distribution of target audiences and how to enhance their strategies accordingly. Insights can help identify untapped markets, thus minimizing risks associated with expansion and maximizing return on investment. What’s more, the data can be used to create personalized marketing campaigns. 

Who relies on geographics? 

Retailers, real estate developers, manufacturers and service providers use geographics when seeking to pinpoint potential markets, select suitable locations for stores or facilities and design impactful advertising campaigns. What’s more, marketing professionals and analysts use geographical data to segment audiences, predict demand and make informed decisions. 

How are geographics important? 

Geographics provide data to help marketing professionals and businesses make data-driven decisions. Simply put, if businesses know where their customers are located, they can develop and enhance their products, services and marketing campaigns to better meet the wants and needs of their target markets. Conversely, ignoring geographics might result in inefficient strategies that don't resonate with target audiences.