What is a Geometric Study Area?
- Content Type:
- Glossary
Geometric Study Area Definition
A market site in the shape of a concentric circle or polygon that is to be analyzed.
A geometric study area is a market site in the shape of a concentric circle or polygon that is to be analyzed. In marketing research, this is the analysis of geographical regions or spaces where a target audience is concentrated. This study looks at the distribution, density and spatial relationships of potential customers. Insights can be used to make data-driven and targeted marketing decisions. By analyzing a geometric study area, marketing professionals and businesses focus on specific geographic characteristics to optimize resources, minimize costs and effectively connect with their ideal customer base. This focus differs from a one-size-fits-all approach.
Who relies on a geometric study area?
Businesses and organizations of all sizes utilize geometric study area in marketing research. This approach helps them identify areas with the highest concentration of potential customers, as well as to optimize the placement of store or branch locations, tailor advertising campaigns and allocate resources effectively.
Why should I care about a geometric study area?
Businesses, marketing professionals and decision makers analyze geometric study area to determine key regions for customer engagement where they can maximize marketing efforts, increase customer reach and enhance overall return on investment. In other words, studying these areas can significantly impact business and marketing strategies.