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Graphics Research Definition

Studies specifically designed to examine images.

Graphics research analyzes the visual elements, design and aesthetics used in marketing materials. Simply stated, it examines marketing images and other graphic media. The study explores and identifies how graphic elements like color, typography, imagery and layouts affect consumer perceptions, engagement and decision making. Because use of effective graphics can leave a lasting impact on consumers, the goal of graphic research is to enhance marketing materials through graphic design choices. In other words, graphics research can optimize the visual communication component of marketing.

Who relies on graphics research?

Marketing professionals, graphic designers, advertisers and product developers look to insights from graphics research to create more visually appealing and persuasive marketing materials. What’s more, findings can lead to the creation of design elements that better align with brand identity and target marketing preferences.

Why should I care about graphics research?

Graphics research plays a vital role in the creation of visual elements, design and aesthetics that better promote products or services. Well-designed graphics can influence consumer perceptions, awake emotions and enhance brand loyalty. By incorporating insights from graphics research, marketing professionals can create more compelling and memorable marketing campaigns. Effective graphics can deliver complex messages quickly to  consumers and leave a lasting impact on the buying public.