What is Group Quarters Population?
- Content Type:
- Glossary
Group Quarters Population Definition
Residents of military barracks, college dormitories, prisons, long-term-care hospitals, boarding houses, nursing homes etc.
A group quarters population consists of people who reside in institutions or group living arrangements, but not in traditional households. Locations include places like nursing homes, correctional facilities, college dormitories and military barracks. For marketing research professionals, comprehending this population segment is vital because the consumer behaviors and preferences of this population might differ from those of the general household population. The significance of this research lies in its potential to uncover hidden market segments and consumer trends. People in group quarters often have different lifestyles, spending patterns and brand preferences than members of the general population. Acknowledging the diversity within the group quarters population can promote inclusivity and socially responsible marketing practices.
Who relies on group quarters population?
Marketing researchers, strategists and analysts use data collected from a group quarters population to develop targeted strategies that cater to specific needs of group quarters residents. What’s more, businesses, government agencies, non-profit organizations and academic researchers rely on insights from this group to make informed decisions about product development, service offerings, resource allocation and policy formulation.
Why should I care about the group quarters population?
A group quarters population represents a significant portion of potential consumers, and it has distinct needs, preferences and behaviors compared to the general household population. Ignoring people in this segment could lead to missed opportunities and inaccurate marketing strategies. Insights from research of this segment can help marketing professionals and businesses to create new products and services, update existing offers and create marketing campaigns to reach and serve this diverse population.