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Hispanic Marketing and Communication Association (HMCA) Definition

A U.S.-based association with the mission of promoting excellence in Hispanic marketing.

The Hispanic Marketing and Communication Association (HMCA) is a professional organization focused on advancing marketing and communication that’s targeted towards the Hispanic market, which is diverse and culturally unique. The organization is vital in promoting research, strategies and best practices in reaching the Hispanic audience effectively. The association's resources help marketing professionals avoid cultural pitfalls and develop campaigns that resonate authentically. That can lead to the development of stronger customer relationships and better business outcomes. Simply put, HMCA is a United States-based association with the mission of promoting excellence in Hispanic marketing.

Who relies on the Hispanic Marketing and Communication Association (HMCA)?

Marketing professionals, advertisers, researchers and communication professionals who seek to connect with the Hispanic demographic rely on the HMCA for insights, trends and guidance. Businesses, organizations and agencies seeking to tap into the Hispanic market's potential rely on the organization’'s expertise for creating successful campaigns.

Why should I care about the Hispanic Marketing and Communication Association (HMCA)?

Marketing and communication professionals with an interest in engaging with the growing Hispanic consumer base seek out HMCA’s assistance to obtain valuable resources. The organization provides access to research-driven strategies, cultural insights and industry networking that can lead to creating meaningful connections with this significant market segment.