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In Case You Missed It Definition

A digest of news and notes on marketing and research from a variety of print and online sources that has been a regular feature of Quirk's Marketing Research Review magazine since 2005. Entries cover trends in consumer and business products and services, marketing research usage, and demographic developments.

In Case You Missed It (ICYMI) in marketing research refers to curated recaps or highlights of recent insights, reports, webinars, events or data releases. These summaries are often shared via newsletters, social posts or internal communications to keep stakeholders informed.

What are the key aspects of In Case You Missed It in the marketing research industry?

• Timely and concise summaries of recent findings or content.
• Emphasis on relevance and usability of insights.
• Often linked to full reports, recordings or articles.
• Used as part of ongoing knowledge sharing.
• Tailored to specific audiences (e.g., clients, internal teams, industry peers).

Why is In Case You Missed It important in market research?

ICYMI content helps teams stay current on trends, findings and strategic discussions without needing to attend every event or read every report in full. It supports knowledge retention, cross-team learning and faster decision-making.

Who relies on In Case You Missed It in the marketing research and insights industry?

• Marketing research teams.
• Client-facing insights professionals.
• Business development and strategy teams.
• Content marketers and knowledge managers.
• Executives seeking high-level summaries.

How do market researchers use In Case You Missed It?

Researchers compile and distribute ICYMI updates to share new insights, boost internal visibility for key work or extend the shelf life of published research. These recaps are used in e-mail campaigns, internal dashboards, social media and event follow-ups.