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International Association of Service Evaluators (IASE) Definition

An association of mystery shopping companies joined by the desire to improve the service they offer customers.

The International Association of Service Evaluators (IASE) is a professional organization that supports individuals and companies involved in service evaluation, particularly mystery shopping. It promotes ethical standards, provides industry resources and fosters professional development.

What are the key benefits for members of the International Association of Service Evaluators?

• Access to industry best practices and ethical guidelines.
• Networking opportunities with peers and clients.
• Professional training and certification programs.
• Tools and templates to support evaluation work.
• Advocacy and visibility within the service research field.

Why is the International Association of Service Evaluators important in market research?

IASE helps ensure that service evaluation methods – like mystery shopping – are conducted with professionalism, consistency and credibility. This supports the broader goal of improving customer experience and service quality through reliable data.

Who relies on the International Association of Service Evaluators in marketing research?

• Mystery shopping firms.
• Quality assurance teams.
• Customer experience researchers.
• Retailers, restaurants and service brands.
• Independent service evaluators and contractors.

How do market researchers use the International Association of Service Evaluators?

Market researchers use IASE as a resource for training, standards and community building in the field of service evaluation. They may rely on its tools and certifications to ensure high-quality mystery shopping programs or to find qualified evaluators for client work.