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Interpreting services Definition

Converting spoken communication to another language while keeping the same meaning as in the original language.

Interpreting services involve real-time oral translation provided during interviews, focus groups or presentations where participants and researchers speak different languages. These services ensure effective communication across linguistic barriers.

What are the key aspects of interpreting services in marketing research?

• Can be simultaneous or consecutive.
• Requires trained interpreters with subject matter knowledge.
• Common in international or multicultural research.
• Supports qualitative and quantitative methodologies.
• May be conducted on site or virtually.

Why are interpreting services important in market research?

They enable accurate data collection and meaningful engagement with participants across different languages. This improves data quality, ensures cultural sensitivity and allows for inclusion of diverse voices in global studies.

Who relies on interpreting services in marketing research?

• Global market research firms.
• Multinational brands conducting cross-border studies.
• Moderators and facilitators leading multi-language sessions.
• Government and NGO researchers.
• Health care and pharmaceutical research teams.

How do market researchers use interpreting services?

Researchers use interpreting services to conduct multilingual interviews, moderate focus groups, observe and translate live sessions and ensure that research findings are accurately captured and understood in the participant’s native language.