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Interviewing service Definition

A research service responsible for conducting a client's Interviewing project. The service provider hires and trains interviewers, conducts the interviews and edits an validates the interviewers data for a client's survey project. Also known as data collection field service.

An interviewing service is a company or specialized unit that conducts interviews on behalf of market research firms or clients. These services handle the recruitment, training and management of interviewers for qualitative or quantitative data collection.

What are the key aspects of an interviewing service in marketing research?

• Provides trained interviewers for various methodologies (e.g., phone, in-person, online).
• Offers facilities or platforms for conducting interviews.
• Ensures adherence to research protocols and quality standards.
• May include supervision, call monitoring and reporting tools.
• Capable of handling large-scale or multilocation studies.

Why is an interviewing service important in market research?

It allows researchers to scale fieldwork efficiently, maintain consistency across interviews and access professional resources without building in-house teams. This supports accurate, timely and cost-effective data collection.

Who relies on an interviewing service in marketing research?

• Market research firms.
• Advertising and branding agencies.
• Government and academic researchers.
• Corporations conducting customer or employee research.
• Health care and B2B research teams.

How do market researchers use an interviewing service?

Researchers contract interviewing services to conduct surveys, moderate interviews or focus groups and collect data from targeted respondents. They rely on these services for expertise, field capacity and logistical support during data collection phases.