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Interviewing station Definition

In a telephone interviewing facility, the actual cube, desk or location where the interviewer works.

An interviewing station is a designated physical or virtual setup where interviewers conduct surveys or interviews with respondents. In telephone or in-person facilities, it typically includes equipment like headsets, computers and survey software.

What are key aspects of an interviewing station in marketing research?

• Equipped with data collection tools (e.g., CATI systems, recording devices).
• Designed for privacy and minimal distractions.
• Often part of a centralized call center or field facility.
• Supports monitoring and quality control.
• May be used for qualitative or quantitative interviews.

Why are interviewing stations important in market research?

They provide a professional, controlled environment that ensures consistency, accuracy and efficiency in data collection. Well-equipped stations support interviewer performance and high-quality respondent interactions.

Who relies on interviewing stations in marketing research?

• Telephone and field interviewing firms.
• Full-service market research agencies.
• Central location test organizers.
• Fieldwork supervisors and quality control teams.
• Clients observing live interviews or test sessions.

How do market researchers use interviewing stations?

Researchers use interviewing stations to conduct structured interviews, monitor live sessions, manage large-scale studies and collect consistent data. Stations are often integrated with data entry and analysis systems for seamless workflow.