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Japan Marketing Research Association (JMRA) Definition

JMRA endeavors to further the development of marketing research and its public awareness, to provide training and to establish a code of ethics for Japanese marketing research firms.

The Japan Marketing Research Association, or JMRA, is a professional organization that promotes and advances marketing research in Japan. It seeks to further the development of marketing research and its public awareness, to provide training and to establish a code of ethics for Japanese marketing research firms. What’s more, it serves as a hub for professionals and companies involved in conducting, analyzing and utilizing marketing research data. 

JMRA helps set industry standards, shares best practices and fosters collaboration within the marketing research community in Japan. By promoting rigorous research methodologies, JMRA enhances the accuracy of data-driven decisions, contributes to the growth of the marketing research field, and supports the overall success of marketing initiatives. 

Who relies on the Japan Marketing Research Association (JMRA)? 

Businesses, marketing professionals, advertisers, market research agencies, academic institutions and policymakers benefit from JMRA’s services. Essentially, anyone interested in making informed decisions based on reliable marketing insights can seek the resources and expertise provided by JMRA. 

JMRA validated and standardized research methodologies, which ensure the accuracy and relevance of marketing insights. JMRA’s resources can help marketing and business professionals to make informed decisions, understand consumer behavior, identify market trends and develop effective marketing strategies.