What is Key Verifying?
- Content Type:
- Glossary
Key Verifying Definition
Having two operators enter the same data to verify that entry is accurate. Also known as "Verifying 100%".
Key verifying enhances the credibility of marketing research by verifying validates and ensuring the accuracy of critical data points or variables used in a study. It involves cross-checking the data against reliable sources or using validation methods to ensure the data's authenticity and reliability. In essence, it is having two operators enter the same data to verify that entry is accurate. This helps maintain the integrity of the research findings and prevents incorrect conclusions based on faulty data. Inaccurate data can stem from various sources, including human error, biased sources or outdated information. Employing key verifying techniques can identify and rectify discrepancies, ensuring that findings provide an accurate representation of the market landscape.
Who relies on key verifying?
Key verifying is used by marketing researchers, data analysts and businesses conducting market studies. In particular, it is relied upon by organizations that base strategic decisions on research findings, as well as those seeking to build accurate customer profiles, understand market trends and formulate effective marketing strategies.
Why should I care about key verifying?
Key verifying ensures the accuracy of marketing research, thus directly impacts the quality of business decisions. Incorrect or unverified data can lead to misguided strategies, missed opportunities and financial losses. With that in mind, Implementing key verifying practices ensures that research insights are built on a solid foundation of trustworthy information.