What is Keypunch?
- Content Type:
- Glossary
Keypunch Definition
Means of converting hard copy to machine readable form by punching holes in either cards or paper tape (rarely used anymore).
Keypunch is the process of converting hard copy to digitals formats or to machine readable forms by punching holes in either cards or paper tape. Data comes from various sources, such as surveys or questionnaires, onto punched cards or digital formats. This method was widespread prior to the use of computers and software for data entry and analysis. Keypunch played a significant role in the history of marketing research as it allowed researchers to convert raw data into a format suitable for computer analysis. That said, keypunch was a time-consuming and error-prone process, often leading to inaccuracies and inefficiencies. The advancement of computer technology and software revolutionized data entry and analysis, making it faster, more accurate, and accessible to a wider range of researchers.
Who relies on keypunch?
Keypunch was commonly used by researchers, data entry personnel and organizations conducting marketing research before the digital era. The method of manual data entry process required skilled operators to accurately input information into the cards, which would then be fed into computer systems for analysis.
Why should I care about keypunch?
Understanding keypunch provides insight into the historical methods of data entry and analysis in marketing research. While this technique is largely obsolete today due to advancements in technology, it illustrates the evolution of data processing methods.