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Listed Telephone Households Definition

Households which are listed in published telephone directories.

Listed telephone households in marketing research are residential households whose landline or mobile phone numbers appear in publicly available telephone directories or databases, making them accessible for survey sampling and telephone-based research.

What are the key characteristics of listed telephone households in marketing research?

• Phone numbers are published in directories or available through public databases.
• Typically includes name, address and telephone number.
• May be limited to landline users in some regions.
• Often excludes unlisted, mobile-only or privacy-protected numbers.
• Accessible through commercial list providers or public records.
• Can be geographically targeted.

Why are listed telephone households important in market research?              

They are important because they provide an identifiable and accessible pool of potential respondents for telephone surveys, allowing for cost-effective and targeted data collection.

Who relies on listed telephone households as they pertain to marketing research?

Telephone survey firms, political pollsters, market research agencies, customer satisfaction teams and academic researchers rely on them for efficient respondent recruitment.

How do market researchers use listed telephone households?            

Market researchers use listed telephone households to conduct telephone interviews, recruit participants for further research and target specific geographic or demographic groups. They often screen and clean lists to ensure accuracy and improve contact and completion rates.