What is Low Incidence Research?
- Content Type:
- Glossary
Low Incidence Research Definition
Research focused on a group that occurs infrequently in a given population.
Low incidence research refers to studies that target populations or behaviors that occur infrequently in the general population, making them harder to identify and recruit for participation in surveys or other research activities.
What are key characteristics of low incidence research in marketing research?
- Focuses on rare or niche populations or behaviors.
- Typically involves incidence rates below 10% of the general population.
- Requires specialized recruitment methods.
- Often more costly and time-consuming to conduct.
- May involve broader screening processes to find qualified participants.
- High potential for respondent scarcity and sampling challenges.
Why is low incidence research important in market research?
It is important because certain products, services or behaviors are only relevant to small segments of the population and understanding these segments can uncover niche opportunities, guide targeted strategies and inform specialized product development.
Who relies on low incidence research in marketing research?
Pharmaceutical companies, luxury brands, B2B marketers, technology innovators, non-profits and market research firms working with specialized or rare audiences rely on low incidence research.
How do market researchers use low incidence research?
Market researchers use low incidence research to develop targeted recruitment plans, apply advanced screening methods, leverage niche databases and adapt sampling techniques to reach small, hard-to-find populations, ensuring reliable data for strategic decision-making.