What is the Market Research Society (MRS)?
- Content Type:
- Glossary
Market Research Society (MRS) Definition
A UK based professional marketing research association representing providers and users of market research and business intelligence.
The Market Research Society (MRS) is a professional organization dedicated to promoting best practices, ethical standards and innovation in the market research industry. It provides resources, certifications and networking opportunities to support and advance the research profession.
Who relies on the Market Research Society (MRS) in the market research industry?
Market researchers, data analysts, research agencies, corporate insights teams, academics and students in the research field rely on the MRS. It’s valuable for professionals seeking certification, training and adherence to industry standards, as well as organizations looking to stay informed on best practices.
What are key aspects of the Market Research Society (MRS) as it pertains to market research?
Key aspects of the MRS include:
- Professional standards: Establishes ethical and quality guidelines for research practices.
- Certification and accreditation: Offers recognized certifications for research professionals.
- Training and resources: Provides courses, seminars and publications to advance research skills.
- Networking opportunities: Connects members through events and forums.
- Advocacy: Represents the research industry’s interests to policymakers and the public.
Why is the Market Research Society (MRS) important to the market research industry?
The MRS is important because it upholds the integrity, ethics and standards of the market research industry, ensuring that professionals conduct research responsibly and accurately. It fosters credibility and trust within the industry, helping researchers and organizations enhance their reputation and reliability.
How do market researchers use the Market Research Society (MRS)?
Market researchers use the MRS for professional development, training and certification to improve their skills and credibility. They access MRS resources for guidance on best practices, participate in networking events, stay updated on industry standards and utilize the society’s support in advocating for ethical research practices.