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Market Research Society of New Zealand (MRSNZ) Definition

The professional body for market researchers. Closely affiliated with the Association of Market Research Organizations (AMRO) which is the industry body representing the major research organizations.

The Market Research Society of New Zealand (MRSNZ) was a professional organization that promoted best practices, ethical standards and advancements in the market research industry in New Zealand. In 2013, it merged with the Association of Market Research Organisations to form the Research Association New Zealand (RANZ), which continues its mission to support the research profession.

Who relied on the Market Research Society of New Zealand (MRSNZ)?       

Market researchers, data analysts, research agencies, corporate insights teams, academics and students in the research field relied on MRSNZ, now RANZ, for professional development, training and guidance on ethical and industry standards. Organizations also rely on RANZ for staying updated on best practices.

What are key aspects of the Market Research Society of New Zealand (MRSNZ)? 

Key aspects of MRSNZ (now RANZ) include:

• Professional standards: Establishes guidelines for ethical and quality research practices.
• Certification and accreditation: Offers recognized certifications for research professionals.
• Training and resources: Provides courses, seminars and publications for skill development.
• Networking opportunities: Connects members through industry events and forums.
• Advocacy: Represents the research industry’s interests to policymakers and the public.

Why is the Market Research Society of New Zealand (MRSNZ) important to the market research industry?                

MRSNZ (now RANZ) is important because it upholds the integrity, ethics and standards of New Zealand’s market research industry, ensuring that research is conducted responsibly and accurately. It promotes credibility and trust within the industry, supporting professionals and organizations in enhancing their reputation and reliability.

How do market researchers use the Market Research Society of New Zealand (MRSNZ)?       

Market researchers use MRSNZ (now RANZ) for professional development, training and certification to improve their skills and credibility. They access resources for guidance on best practices, participate in networking events, stay updated on industry standards and utilize the association’s support for advocating ethical research practices.