Content Type:

Glossary

Share Print

Marketing Research and Intelligence Association (MRIA) Definition

A Canadian association representing all aspects of the market intelligence and survey research industry, including social research, competitive intelligence, data mining, insight, and knowledge management.

The Marketing Research and Intelligence Association (MRIA) was a Canadian professional organization dedicated to promoting standards, ethics and advancements in the market research and intelligence industry. It provided resources, certification and support for market research professionals across Canada. The MRIA ceased operations in 2018.

Who relied on the Marketing Research and Intelligence Association (MRIA)?

Market researchers, data analysts, corporate insights teams, research agencies and academic professionals relied on the MRIA for professional development, industry standards and networking opportunities. Organizations and individuals in Canada’s research industry used MRIA for guidance and industry best practices.

What were the key aspects of the Marketing Research and Intelligence Association (MRIA)?

Key aspects of MRIA included:

• Professional standards: Established guidelines for ethical and high-quality research practices.
• Certification and accreditation: Provided recognized credentials for research professionals.
• Training and resources: Offered courses, publications and events for industry education.
• Networking and advocacy: Connected members and represented the industry to policymakers and the public.
• Support for transparency: Promoted transparency and credibility in research practices.

Why was the Marketing Research and Intelligence Association (MRIA) important to the market research industry?          

The MRIA was important because it upheld the standards and ethics of the Canadian market research industry, fostering credibility and trust in research practices. It supported professional growth, ensured quality in research methodologies and advocated for the industry, which enhanced the reputation of Canadian market research globally.

How did market researchers use the Marketing Research and Intelligence Association (MRIA)?

Market researchers used MRIA for professional certification, training and resources to stay current with industry standards. They accessed MRIA’s publications and guidelines for best practices, participated in networking and events and leveraged MRIA’s support for ethical and high-quality research practices in Canada.