What is the Marketing Research Association (MRA)?
- Content Type:
- Glossary
Marketing Research Association (MRA) Definition
Based in the USA, the MRA is dedicated to advancing the practical application, use and understanding of the opinion and marketing research profession.
The Marketing Research Association (MRA) was a professional organization dedicated to supporting and advancing the market research industry. It provided resources, ethical guidelines, certifications and professional development opportunities for researchers. In 2017, the MRA merged with CASRO to form the Insights Association, continuing its mission under the new name.
Who relied on the Marketing Research Association (MRA) in the market research industry?
Market researchers, data analysts, research firms, corporate insights teams and academic professionals relied on the MRA for professional development, certification, networking and industry standards. It was valuable for those seeking career growth, training and adherence to ethical practices in market research.
What are key aspects of the Marketing Research Association (MRA) in market research?
Key aspects of the MRA included:
- Professional standards: Established ethical and quality standards for research practices.
- Certification and accreditation: Provided recognized certifications for research professionals.
- Training and education: Offered courses, webinars and events for skills development.
- Networking opportunities: Facilitated connections among industry professionals.
- Industry advocacy: Represented the research profession to policymakers and the public.
Why was the Marketing Research Association (MRA) important to the market research industry?
The MRA was important because it promoted ethical practices, industry standards and professional growth within market research, helping to enhance the credibility and integrity of the industry. By supporting researchers and advocating for the profession, it helped build trust in research and strengthened the industry’s reputation.
How did market researchers use the Marketing Research Association (MRA)?
Market researchers used the MRA (now part of the Insights Association) for professional certification, training and networking. They accessed resources for best practices, participated in industry events and stayed informed on ethical guidelines, using the association as a valuable resource to advance their skills, knowledge and career in market research.