What is MCASI software?
- Content Type:
- Glossary
MCASI software Definition
Computer software specifically designed for the purpose of self-administered questionnaires delivered directly to the respondent via wireless devices such as cell phones and PDA's.
Mobile computer assisted self-administered interviewing (MCASI) software is a digital tool that facilitates self-guided survey responses on mobile devices. It allows respondents to complete surveys independently, enhancing the flexibility and reach of data collection in market research.
Who relies on MCASI software in market research?
MCASI software is primarily used by market research professionals, data collection teams and companies focused on gathering consumer insights from mobile-friendly respondents. It’s also valuable for researchers targeting tech-savvy or geographically dispersed audiences.
What are key aspects of MCASI software in market research?
Key aspects of MCASI software include:
- Mobile optimization: Ensures surveys are accessible and functional on mobile devices.
- Automated data collection: Captures responses directly without manual data entry.
- Customizable survey design: Adapts to different question types and layouts.
- Real-time data processing: Allows instant data collection and feedback.
- Offline capability: Enables survey completion without internet connectivity, which syncs when online.
Why is MCASI software important in market research?
MCASI software is important as it streamlines data collection, expands respondent accessibility and supports faster data turnaround. It’s a cost-effective method for collecting insights, particularly from a mobile-first audience and contributes to higher completion rates and diverse sample representation.
How do market researchers use MCASI software?
Market researchers use MCASI software to deploy mobile surveys, often for capturing consumer preferences and behavior in real-time. This software supports various survey designs, automated data processing and instant reporting, allowing researchers to gather and analyze insights efficiently, often while respondents are on the go.