What is a Methodological log?
- Content Type:
- Glossary
Methodological log Definition
A journal of detailed and time-sequenced notes on the investigative techniques used during a humanistic inquiry, with special attention to biases or distortions a given technique may have introduced.
A methodological log in market research is a detailed record that documents the steps, processes and decisions made during a research study. It includes information on data collection, sampling methods, changes in research design and any challenges or deviations encountered, providing a comprehensive overview of the research methodology.
Who relies on methodological logs in market research?
Market researchers, project managers, research analysts and quality control teams rely on methodological logs to ensure transparency and consistency in research practices. They are also valuable to stakeholders reviewing the research process, such as clients, auditors and academic reviewers.
What are key aspects of methodological logs in market research?
Key aspects include:
- Documentation of procedures: Records each step in the research process, from data collection to analysis.
- Tracking changes: Notes any modifications made to the study design or methodology.
- Challenges and resolutions: Logs issues encountered and how they were addressed.
- Transparency: Provides a clear record of the study’s methodology for accountability and reproducibility.
- Detailed notes: Ensures that all decisions and actions taken during the research are clearly documented.
Why are methodological logs important in market research?
A methodological log is important because it promotes transparency, allowing researchers to track and review the entire research process. This level of detail enhances the study's credibility and reliability, helps identify potential biases and ensures that the research can be replicated or audited if needed.
How do market researchers use methodological logs?
Market researchers use methodological logs to review and refine research processes, ensuring consistency and accuracy in their studies. The log provides a reference point for analyzing the impact of methodological decisions on results, assists in training new researchers and supports quality control and compliance with industry standards.