Content Type:

Glossary

Share Print

Mini-focus group Definition

Essentially the same as a traditional focus group except mini-groups generally have four to six participants and often will be somewhat shorter than 90 minutes in length.

A mini focus group is a qualitative research method involving a smaller group of participants, typically four to six people, who engage in a guided discussion on a specific topic, product or concept. It provides in-depth insights into participants' attitudes, opinions and behaviors while allowing for more interaction and detailed responses compared to larger focus groups.

Who relies on mini focus groups in market research?            

Product developers, marketers, brand managers and market researchers rely on mini focus groups to gain quick, in-depth feedback on products, services or concepts. This method is particularly useful for companies needing focused insights for early-stage product testing, branding or ad campaign development.

What are key aspects of a mini focus groups in market research?  

Key aspects include:

• Smaller group size: Typically includes four to six participants for a more intimate discussion.
• Depth of insight: Encourages detailed feedback and exploration of individual perspectives.
• Targeted feedback: Focuses on specific topics or questions to gain relevant insights.
• Moderation: Guided by a skilled moderator to facilitate discussion and keep it on track.
• Cost and time efficiency: Less costly and quicker to organize than larger focus groups.

Why are mini focus group important in market research?    

Mini focus groups are important because they provide detailed insights in a time-efficient and cost-effective way. The smaller group size allows for richer, more interactive discussions, making it easier to uncover nuanced opinions and reactions that might not emerge in larger groups. This can be particularly valuable for refining ideas or products early in development.

How do market researchers use mini-focus groups?              

Market researchers use mini-focus groups to gather in-depth qualitative data, explore specific topics and gain targeted feedback. This method helps them understand consumer perceptions, test new concepts and refine product or messaging strategies based on direct input from a select group of participants. These insights are often used to guide further product development or campaign planning.