What is Multi-client research?
- Content Type:
- Glossary
Multi-client research Definition
Studies in which the sponsoring research company defines the audience to be surveyed and the interval between studies and the questions to be asked. Clients share the same results and costs. More commonly known as syndicated studies.
Multi-client research refers to studies conducted by a research firm or organization where the results are shared among multiple clients who have a common interest in a specific topic or market area. These studies are often funded collectively by the participating clients and provide insights into industry trends, consumer behaviors or market opportunities.
Who relies on multi-client research in market research?
Companies across various industries, trade associations, market analysts and consulting firms rely on multi-client research to gain access to comprehensive insights without bearing the full cost of conducting a study alone. It’s especially valuable for businesses interested in broad industry data and trends.
What are key aspects of multi-client research in market research?
Key aspects include:
- Cost sharing: Multiple clients share the cost, making it more affordable for each participant.
- Broad scope: Focuses on general industry insights rather than specific client needs.
- Standardized findings: Delivers a single report or dataset available to all clients, with no customization.
- Collaboration: Involves input from multiple stakeholders to determine research focus areas.
- Comprehensive data: Often provides extensive data on market trends, competitive analysis and consumer behavior.
Why is multi-client research important in market research?
Multi-client research is important because it allows companies to access valuable market insights at a reduced cost. By pooling resources, businesses can obtain high-quality, industry-wide data that would be more expensive to collect independently. This research supports strategic decision-making and helps companies stay competitive by understanding broader market trends.
How do market researchers use multi-client research?
Market researchers use multi-client research to gather and analyze data that meets the shared needs of multiple clients. They design studies on topics of broad interest, collect and analyze data and provide a comprehensive report. These insights are then used by participating companies to inform business strategies, product development, market entry decisions and competitive analysis.