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National Network of State Polls (NNSP) Definition

A confederation of organizations that conduct state-level surveys. The purpose of the network is to promote the collection and use of state survey data and to develop a comprehensive archive of the data.

The National Network of State Polls (NNSP) is a collaborative association of academic and non-profit organizations that conduct state-level public opinion surveys. The NNSP facilitates data sharing, methodological research and collaboration to improve the quality of state-level polling on various social, political and economic issues.

Who relies on the National Network of State Polls (NNSP) in the marketing research industry?

Policy makers, academic researchers, political analysts, journalists and public policy organizations rely on the NNSP for accurate state-level polling data. It is also used by social scientists and market researchers interested in regional attitudes and trends on issues that may vary significantly between states.

What are key aspects of the National Network of State Polls (NNSP)?

Key aspects include:

• Data collaboration: Encourages sharing of state-level public opinion data among member organizations.
• Methodological standards: Promotes high-quality polling practices to ensure data reliability.
• Focus on state-level insights: Concentrates on issues and trends specific to individual states, offering granular insights.
• Research support: Provides a platform for joint research efforts and methodological advancements in state polling.
• Public resource: Often makes data available to the public and research community.

Why is the National Network of State Polls (NNSP) important in market research?

The NNSP is important because it offers reliable, state-specific data that can reveal regional variations in public opinion and behavior, which are often not captured in national polls. This localized insight is valuable for understanding state-level policy needs, tailoring regional strategies and tracking trends that influence decision-making across different states.

How do market researchers use the National Network of State Polls (NNSP)?

Market researchers use NNSP data to analyze state-specific trends, attitudes and opinions on topics relevant to their research objectives. They may utilize this data to compare regional differences, tailor marketing or communication strategies to specific states or conduct longitudinal studies on how opinions evolve at the state level. Additionally, NNSP’s methodological resources support researchers in enhancing their own survey practices for state-level studies.