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One-way frequency table Definition

A table showing the number of responses to each answer of a survey question.

A one-way frequency table is a simple statistical tool used to display the distribution of a single categorical variable by showing the frequency (or count) of each category or response. It is often used to summarize survey data or questionnaire results.

Who relies on one-way frequency tables in the marketing research and insights industry?          

Market researchers, data analysts, survey designers and business strategists rely on one-way frequency tables to analyze and present data collected from surveys or polls, particularly when examining the distribution of responses to a single question.

What are key aspects of one-way frequency tables in market research?

Key aspects include:

• Simplicity: Focuses on a single variable or question, making it easy to interpret.
• Data visualization: Often presented as a table or chart (e.g., bar chart or pie chart) for clarity.
• Frequency counts: Shows the number of respondents for each category.
• Percentages: Often includes percentages to provide context for each category’s proportion of the total.
• Quick insights: Useful for identifying trends or patterns in categorical data.

Why are one-way frequency tables important in market research?          

One-way frequency tables are important because they provide a clear, concise summary of how respondents are distributed across various categories of a single variable. This helps researchers quickly identify trends, preferences and key insights in survey or poll data.

How do market researchers use one-way frequency tables?       

Market researchers use one-way frequency tables to analyze survey responses, such as demographic data (e.g., age or gender distribution) or opinions on a specific topic. These tables help researchers understand the prevalence of different responses and inform decisions on product design, marketing strategies or customer segmentation by highlighting significant patterns or preferences.