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Online focus group (Bulleting board) Definition

A focus group discussion in which participants post comments to the moderator or other participants via the internet over occurs over an extended time frame.

An online focus group (bulletin board) is a qualitative research method conducted over an extended period on a digital platform. Participants log in at their convenience to respond to questions, participate in discussions or complete tasks. It allows for deeper, reflective insights compared to real-time focus groups.

Who relies on online focus groups (bulletin board) in the marketing research industry?

Market researchers, product developers, brand managers and marketing strategists rely on online bulletin board focus groups to explore consumer attitudes, test concepts and gather detailed feedback in a flexible, asynchronous format.

What are key aspects of online focus groups (bulletin board) in market research?            

Key aspects include:

• Asynchronous participation: Participants engage on their schedule within a set timeframe.
• Interactive discussions: Facilitates group interaction and detailed individual responses.
• Flexibility: Allows for participation across different time zones and schedules.
• Longer engagement: Can span several days or weeks, enabling thoughtful responses and deeper insights.
• Multimedia support: Participants can upload photos, videos or other materials to enrich their feedback.

Why are online focus groups (bulletin board) important in market research?      

Online bulletin board focus groups are important because they provide a convenient and cost-effective way to gather reflective and detailed insights from participants. The extended timeframe allows researchers to explore complex topics and uncover deeper motivations and attitudes.

How do market researchers use online focus groups (bulletin board)?  

Market researchers use bulletin board focus groups to test products, refine marketing messages, explore brand perceptions and gather consumer feedback on complex topics. Participants’ asynchronous responses provide thoughtful insights and researchers analyze discussions to identify patterns, preferences and actionable recommendations for strategy development.