What is Online Research?
- Content Type:
- Glossary
Online research Definition
A general term used to designate any research conducted via the Web. Includes Online focus groups, E-mail surveys, Web surveys etc.
Online research in market research refers to the process of collecting data and insights through digital platforms, tools and methods. This can include online surveys, social media analysis, web analytics, online focus groups and other internet-based techniques.
Who relies on online research?
Market researchers, business strategists, product developers, advertisers and brand managers rely on online research to gain insights into consumer behaviors, preferences and trends. It is widely used across industries to inform decisions and strategies.
What are key aspects of online research in market research?
Key aspects include:
- Digital platforms: Uses tools such as survey software, social media analytics and website tracking.
- Speed: Provides faster data collection compared to traditional methods.
- Cost-effectiveness: Reduces costs associated with physical data collection.
- Wide reach: Accesses diverse and global audiences.
- Real-time data: Enables immediate insights into current trends and behaviors.
Why is online research important in market research?
Online research is important because it allows for quick, scalable and cost-efficient data collection. It is particularly effective in reaching specific target audiences, analyzing real-time trends and providing actionable insights to drive business decisions.
How do market researchers use online research?
Market researchers use online research to conduct surveys, track consumer sentiment on social media, analyze website performance and test marketing campaigns. The data gathered is used to understand customer needs, identify market opportunities, refine products or services and guide strategic planning.