Content Type:

Glossary

Share Print

Paper and Scan Software Definition

Computer software which aids in designing printed paper based questionnaires and then aids in capturing the data using a scanner.

Paper and scan software refers to tools that convert paper-based survey responses into digital data by scanning and interpreting handwritten or marked responses – typically via optical mark recognition (OMR) or optical character recognition (OCR) – and converts them into digital datasets for analysis. It bridges traditional offline data collection with digital analysis, enabling researchers to collect data in environments where digital devices are impractical or unavailable.

What are the key aspects of paper and scan software in marketing research?

• Enables automated data capture from paper surveys.
• Uses optical mark recognition (OMR) and sometimes handwriting recognition.
• Reduces manual data entry errors and time.
• Supports field research in areas with limited digital access.
• Compatible with survey design software and statistical tools.
• Often used with structured survey formats like checkboxes or multiple choice.

Why is paper and scan software important in market research?

Paper and scan software bridges the gap between traditional and digital data collection. It allows researchers to conduct surveys in regions or with populations where online access is limited, while still enabling efficient, accurate data processing. It also helps manage large volumes of survey responses at scale, reducing the time and labor needed for manual entry.

Who relies on paper and scan software in marketing research?

• Field researchers in remote or underserved.
• Government agencies conducting census-style studies.
• Nonprofits collecting community-level feedback.
• Academic institutions managing in-person assessments.
• Market research firms running intercept or mall studies.
• Organizations running mixed-mode data collection campaigns.
• Health care and education sectors collecting paper feedback.

How do market researchers use paper and scan software?

Market researchers use paper and scan software to streamline the process of collecting, converting and analyzing data from paper-based surveys. After printing and distributing structured survey forms, researchers scan completed responses using compatible devices. The software then reads responses – such as checkboxes, ratings or short written inputs – and transforms them into digital formats for analysis. This approach is particularly valuable in offline or in-person settings where digital surveys are impractical. It ensures data integrity, supports fast turnaround and allows integration with statistical tools for deeper insights.