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Pharmaceutical Marketing Research Group (PMRG) Definition

A US based association whose purpose is to stimulate improvement of marketing research and its utilization within the pharmaceutical industry.

The Pharmaceutical Marketing Research Group (PMRG) was a U.S.-based professional association dedicated to advancing marketing research and business intelligence within the pharmaceutical, biotech and medical device industries. It served as a hub for networking, education and the promotion of best practices until its merger with the Intellus Worldwide organization.

What were the key member benefits of the Pharmaceutical Marketing Research Group (PMRG)?

• Access to specialized training and educational content.
• Industry-specific conferences and webinars.
• Networking with life sciences research professionals.
• Sharing of regulatory and compliance insights.
• Thought leadership on emerging methodologies.
• Opportunities for professional development and recognition.

Why was the Pharmaceutical Marketing Research Group (PMRG) important in market research?

PMRG played a critical role in shaping standards and fostering collaboration within the pharmaceutical marketing research field. It provided a platform for professionals to share knowledge, stay updated on regulatory changes and elevate research quality in a highly regulated and evolving industry.

Who relied on the Pharmaceutical Marketing Research Group (PMRG)?

• Pharmaceutical and biotech market researchers.
• Health care insights professionals.
• Business intelligence analysts.
• Regulatory and compliance teams.
• Consulting firms serving the life sciences industry.
• Vendors offering data collection and analysis solutions.

How did market researchers use the Pharmaceutical Marketing Research Group (PMRG)?

Market researchers in the life sciences sector used PMRG as a trusted resource for industry-specific education, collaboration and professional growth. Through conferences, webinars and working groups, members gained access to the latest methodologies, compliance guidelines and strategic insights tailored to pharmaceutical and health care markets. PMRG also facilitated the exchange of case studies and research innovations, helping researchers navigate the complex intersection of science, regulation and commercial strategy. Following its merger with Intellus Worldwide, the mission continues under a broader umbrella, but PMRG’s legacy still informs best practices in health care-focused market research.