Marketing Research and Insight Glossary

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Who are Prerecruits (pre-recruits)?

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Prerecruits (pre-recruits) Definition

People contacted and qualified to participate in a research study scheduled for a future date and time.

Prerecruits are individuals who have been identified, screened and confirmed in advance to participate in a future research study. They agree to take part in research at a later time, often after meeting specific demographic, behavioral or attitudinal criteria.

What are key characteristics of prerecruits (pre-recruits) in marketing research?

  • Screened ahead of the actual research session.
  • Selected based on study-specific qualifications.
  • Scheduled to participate in future qualitative or quantitative studies.
  • Often receive reminders and instructions before the session.
  • Typically offer higher attendance and completion rates.

Why are prerecruits (pre-recruits) important in market research?

Prerecruits help ensure the right participants are present and prepared for a study. They reduce no-show rates, streamline scheduling and allow researchers to plan more efficiently with a well-matched sample.

Who relies on prerecruits (pre-recruits) in marketing research?

  • Recruitment agencies.
  • Focus group facilities.
  • Market research moderators and facilitators.
  • Project managers coordinating fieldwork.
  • Client-side researchers wanting targeted respondent profiles.

How do market researchers use prerecruits (pre-recruits)?

Market researchers use prerecruits to secure qualified participants ahead of in-depth interviews, focus groups, product tests or central-location tests. After defining the target audience, recruiters screen potential respondents to ensure they meet all inclusion criteria. These individuals are then confirmed for a specific time slot and often receive prep materials or reminders to increase attendance and engagement. Prerecruiting adds a layer of reliability to qualitative and hybrid studies by helping teams minimize last-minute cancellations and ensuring that each session includes participants who match the study’s objectives.